Plan, execute and measure the effectiveness of digital marketing campaign to support generating leads from digital channels
Plan and monitor the ongoing company presence on social media (LinkedIn, Facebook etc.)
Conduct customer research, market research and competitor analysis
Launch optimized online adverts through Google Adwords, LinkedIn, Facebook etc. to increase company and brand awareness, drive traffic to the company’s website and increase the conversion rate to leads.
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and regularly update website
Work closely with web designer and developer to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Support to revise content used for digital channels
Stay updated with emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Involve in other marketing and sales support activities if required
Am Thyssenhaus 1-3 (Haus 3), 45128 Essen, Germany
2 years